• Retail & Digital Strategy

    Siav 2015 POPAI Workshop acts available

Thursday, May 14, 2015 | Politecnico di Milano

On May 14, at the Politecnico of Milano, the italian POPAI event dedicated to the retail world took place, which has seen Siav operate as Main Partner.

The day started with a rich plenary conference of Italian and international speakers, which was attended by nearly 200 participants. Wide consensus has emerged on the presentation of Renato Marchi, CIO, Pam group, Siav customer, who described the digital strategies implemented by the Group to address a market and an increasingly multi-channel, competent and active consumer.

More than 50 participants attended the Siav afternoon workshop entitled Retail & Digital Strategy: innovate for a lean organization, dedicated to File Sharing and Collaboration themes between headquarters and stores, the back office optimization and the lean office GDO processes.

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