Convegno POPAI

Conference Popai Proceedings

Took place on May 14, at the Politecnico di Milano, the POPAI Italy event dedicated to the retail world, which saw Siav operate as Main Partner in the excellent success of the Retail & Digital Strategy workshop.

The day began with a plenary conference rich of Italian and international testimonials, which was attended by about 200 participants. Broad consensus was achieved by the presentation of Renato Marchi, CIO, Pam Group, Siav’s customer, who illustrated the digital strategies implemented by the Group to address a market and an increasingly multi-channel, competent and active consumer.

Were more than 50 participants to the Siav’s afternoon workshop entitled Retail & Digital Strategy: innovate for a more streamlined organization, dedicated to File Sharing and Collaboration themes between headquarters and stores, the backoffice optimization process and lean office in GDO field.

Go to the event page to request the Conference Proceedings.